Skip to content

About Us




Welcome to Vhalam - where tradition meets innovation, and premium craftsmanship defines excellence. We are an exclusive collection of handcrafted groom's accessories dedicated to becoming the ultimate authority in traditional groom's wear.

Our Heritage & Legacy

Vhalam is proudly backed by NB Fetawala, an established brand with 25 years of expertise in creating premium groom's accessories. Based in the heart of Surat, Gujarat - a city renowned for its textile heritage and craftsmanship - NB Fetawala has spent over two decades perfecting the art of traditional groom's wear. This rich legacy of excellence and dedication to quality forms the foundation of Vhalam.

Our Mission

Vhalam is on a mission to become THE synonymous brand when anyone thinks of safa and traditional turban wear. We're not just selling accessories; we're preserving and elevating an important part of Indian groom's fashion. Our vision extends beyond safa to encompass a complete collection of premium groom's accessories that celebrate tradition while embracing modern comfort.

What We Offer

Our carefully curated collection includes:

Rajwadi Safa - The crown jewel of our collection with revolutionary features
Traditional Mala - Handcrafted with meticulous attention to detail
Dupatta - Premium quality traditional draping accessories
Mojadi - Authentic traditional footwear crafted for comfort and style
Brooch - Exquisite handcrafted embellishments
Kalangi - Traditional groom's hair ornaments
Pagdi - Premium traditional headwear

Future expansion into Sherwani and Bridal collections will further establish Vhalam as your comprehensive destination for complete groom's and bridal fashion.

What Sets Vhalam Apart

In a market filled with mass-produced accessories, Vhalam stands out through true handcrafted excellence and innovative design:

1. Innovative Design - Our Rajwadi Safa Features

Our signature Rajwadi Safa showcases revolutionary innovation that distinguishes us from market competitors:

• Foldable Feature: Unlike conventional safas that lose their shape after multiple uses, our Rajwadi Safa maintains its pristine form throughout its lifetime. The innovative foldable design ensures durability and longevity.

• Cardboard-Less Design: Completely free from cardboard structures, our safas are more comfortable to wear and provide a natural, authentic appearance that traditional craftsmanship demands.

• Natural Tied Look: Each piece is crafted to provide an authentic, naturally tied appearance that enhances the wearer's elegance and grace.

• Built-In Velcro for Perfect Fit: All our safas feature built-in velcro technology for seamless size adjustment. This eliminates customer concerns about sizing - one size truly fits all with our innovative approach.

2. Handcrafted Excellence

Every Vhalam product is handcrafted by skilled artisans who bring decades of expertise to their work. This commitment to handcraftsmanship ensures:

• Unique Quality: Each piece is unique, reflecting the artisan's skill and dedication
• Premium Materials: We use only the finest materials sourced for quality and durability
• Attention to Detail: Every stitch, fold, and embellishment is executed with precision
• Authentic Craftsmanship: We honor traditional techniques while incorporating modern innovation

3. Product Differentiation

Our products have significant differentiators from market competitors:

• Superior Durability: Designed to last through multiple uses and celebrations
• Enhanced Comfort: Innovative designs prioritize wearer comfort without compromising on tradition
• Problem-Solving Features: Built-in velcro eliminates sizing concerns and guarantees perfect fit
• Brand Heritage: Backed by 25 years of expertise and reputation

Why Choose Vhalam?

✓ Authenticity: Genuine handcrafted products with heritage backing
✓ Innovation: Revolutionary features that solve traditional pain points
✓ Quality: Premium materials and expert craftsmanship in every piece
✓ Reliability: 25-year reputation for excellence through NB Fetawala
✓ Perfect Fit: Built-in velcro technology eliminates sizing worries
✓ Durability: Designed to be treasured and worn for years to come
✓ Category Leadership: We're setting new standards in groom's fashion

Our Commitment

At Vhalam, we're committed to:

• Preserving traditional craftsmanship while embracing modern innovation
• Delivering exceptional quality in every product
• Ensuring customer satisfaction through superior products and service
• Building lasting relationships with our customers
• Becoming the most trusted name in groom's accessories

The Vhalam Experience

When you choose Vhalam, you're not just purchasing an accessory - you're investing in a piece of carefully crafted tradition. You're choosing:

• Premium quality that reflects our heritage
• Innovative solutions that enhance your comfort
• Authentic handcrafted excellence
• Products designed to be worn and cherished for years
• The confidence that comes with choosing the best

Looking Forward

As we grow, Vhalam remains dedicated to our core mission: becoming the go-to brand for anyone seeking premium, handcrafted groom's accessories. Our upcoming collections in sherwani and bridal wear will extend this commitment to excellence across the complete spectrum of groom's and bridal fashion.

Join the Vhalam Family

We invite you to experience the Vhalam difference. Explore our collections, discover the innovation in every piece, and make Vhalam your trusted partner for every celebration.

For questions about our products or to learn more about what makes Vhalam special, we're here to help.

Contact Us:


Email: care@vhalam.com
Phone: 6353725103
Business Hours: 10 AM to 7 PM IST
Address: NB Fetawala, Pani ni Bhint, Soni Faliya, Surat, Gujarat, India, 395003

Thank you for being part of the Vhalam journey.

Menu

Wishlist

Cart

10% OFF for your first order. Use code VHALAM10

You're Rs. 7,000.00 away from 10% OFF!

Your cart is currently empty